There is a whole generation of people who need to change how they communicate with the world. Just this week, Michelin hired TBWA to create a Facebook campaign around their slogan "The right rite changes everything," in an attempt to rebrand the Michelin Man. Companies like Michelin just don't get [...]
The absolute worst expression I know is "you shouldn't change for the sake of change". Every time I hear that, my blood begins to boil and I get really annoyed. If you shouldn't change for the sake of change, then when should you? Should you change when you competitors are taking over your market and steal your customers? No, that is too late. Should you change when [...]
Almost all my articles are about two things. How to understand the change that is happened all around us, and where I think you should focus your energy. But, every time I write an article, a number of people always comment that the old world is still important, that the world doesn't change that fast, or that you should probably do both. Obviously, the world isn't [...]
It has to be hard being Apple. A few days ago Apple held its annual music press event, and the amount of rumors before it were intense. It was impossible for them to even satisfy the skeptics. The things people speculated would happen were immense. Steve Jobs would return, and in doing so, he would bring with him the most incredibly device seen yet. Most people [...]
2010 is now only a few months away, and that means that many companies are now in the process of planning next years strategy and budget. So what should your web strategy be for 2010? Here is something to think about... The Use Economy In 2010, the internet will move into the "use economy", as opposed to the "find economy" of the past. Focusing your strategy around [...]
Everyone who works with social media will tell you that you should create a Twitter profile or a Facebook page and start to build up fans and followers. And the same people (myself included) will tell you that you only need a few fans, compared to regular exposure, because a fan is worth much more than an ordinary person. But the question no one has answered is "how [...]
I always find myself in need to explain why the social web is so powerful. Most people, even many who already use them, do not really understand it. I am constantly looking for new videos, presentation, and articles where people are brilliantly explaining what this all about. Here is a good one that I found a few days ago. *** Video (not visble in RSS - See the full [...]
Yesterday, Mashable got us up to speed on the latest strange move by Associated Press. Instead of doing sensible things, like embracing the modern world, focusing on creating better value, getting more people to use them and enhancing news by turning it into a social phenomenon... They decided to do the exact opposite. Their latest ?scheme' is to demand that [...]
These days it is all about Twitter profiles, Facebook pages, life streams, and real-time feeds, but how many do you really need? While our media landscape has definitely changed over the last 5 years, the underlying concept is still pretty much the same. The key to being successful is: Create amazing content, that is highly valuable and useful.Get it out to where [...]
Yesterday Google announced that it was going to make their browser based operating system. And within seconds there was a million tweets from people all saying that Google Chrome OS is going to kill Windows. But you know, I do not think that is going to happen at all. Here is why. Google Chrome OS made sense 7 years ago, but today the world no longer need it. We no [...]
A number of people have pointed me towards "Twitter for busy people", to which I responded "Twitter for busy people is crap. How are mouse-over images an efficient way to read text? What where they thinking?" Don't get me wrong though. BlueJava, the company behind ?Twitter for Busy People', is actually on to something. Once you reach 50+ followers it starts to get [...]
There is a bazillion articles and videos, trying to explain what Twitter is all about. There is also a ton of surveys, most noticeable a recent one telling you that only 10% of all Twitter users actually post tweets on their own. But here is the thing... They are all giving people the wrong ideas! Twitter has changed tremendously since it was first invented. At first [...]
In my article about the change in consumer focus, "Where is Everyone", I talked about the concept of Social News. And people are asking: What is that all about and why is it going to destroy the newspapers? Social news is a fundamental change in the way we 'get news'. But the reason it is so special, is that it is not a single change, but a combination of 4 [...]
Every person who creates content on the internet wants to know 2 things about their visitors; how many are there (traffic) and where do they come from (referrers). And the way this works is currently changing at an incredible rate. The internet used to be a place that you visited to do or get something, much in the same way as you would ?visit' your TV to watch a [...]
Music videos are traditionally something you either see or listen to - or both. But is that really the only way? What if you could touch it? Interact with it? Soy tu Aire is an interactive music video. Instead of just playing a song about showing some visuals, you get to create your own by the movement of your mouse. The music, the flow, and what happens is the same, [...]
If there is one thing I have learned over, and over, and over again, is that speed matters a lot. I have also learned (usually the hard way), that speed matters more today, than it did 10 years ago - even-though we now have broadband connections. To put it simply: If you are driving in a slow car, you accept that you will have a pretty unimpressive driving [...]
These days, everyone is trying to figure out how to connect with other people. It used to be simple, you just placed some ads in whatever newspaper that was most suited to your product, but now that world is becoming ever more irrelevant. So how do you connect with other people today? And more importantly, how do you do it tomorrow? In this article, we are going to [...]
Audi has created a movie about the legendary 24 hours of Le Mans, from Audi's perspective. It is a thrilling story, about what it takes to be a part of this amazing event. Definitely worth a look, if you are into this sort of thing. And I am into this. I have been covering the 24 hours of Le Mans for the last 9 years - both with articles, commentaries, and most [...]
Baekdal.com now features a completely redesigned commenting system that tabs into the power of social networks. Instead of manually typing in your name, you simply press a button. How amazing is that... Anyway, Baekdal.com now allows you to connect your comment with Facebook. You can pull your public profile data into Baekdal.com, and also post feeds back to your [...]
Life was simple in the old days and designing for the internet was pretty straight forward. But today, or more importantly, tomorrow, things have change quite a bit. Back in 1998 designing for the internet was all about 3 things. Design for the desktop, where the vast majority was using 800x600, with their browser maximized. Design a website, a place where people [...]
One of the most disturbing trends on the internet are ?geo-targeting'. It is a way for you to identify where people are from. It can improve the experience if used right, but it can also destroy your business if done wrong. Sadly, many companies don't get it and use it to add restrictions. I made this little cartoon to put this into perspective... - Read [...]
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Calling foul on bogus Social Media experts. Again.
Little Public Support for Newspaper Industry Bailout, Poll Finds
Social is not about getting people's attention. It is about rewarding people for their attention.
Understanding social: You don't your fans to share your ads. You get them to share your insights.
Is it too late to catch up? http://bit.ly/6eXJ7F
The "next Twitter" is going to be "social interaction based on social thinking"
What we have now on Twitter is largely "social interaction, based on traditional thinking".
Personally, I do not think that the type of social we have today, will last another 5 years...
The Complete Guide to Google Wave - http://completewaveguide.com/
The new Google Logo: http://twitpic.com/meene (not real: I just had some fun :o))
I need to write an article about the Google/Twitter search deal... this could be a dramatic change.
5 Ways Social Media is Changing Our Daily Lives - http://bit.ly/368IEk - Good article!
Understanding social: You do not market your products, you share them!
What is the opposite of an egomaniac? (in a single word)... need it for an article.